Through much deliberation and research, and asking our typical audience what they would like, we have come to this conlcusion;
We have learnt that people expect to see copious amounts of gore in zombie films, whether it's severed heads, or blood from struggles. They expect to see weaponry, particularly melee weapons, as it ties in with the standard survival narrative. The target audience is expected to be 15-24 year olds, of a non specified gender. Participants expressed that high quality makeup and mise en scene would greatly encourage them to see a zombie film, as it adds to the realism and gore.
Firstly we have aimed our product of the ager ange audience of 15-24 year olds for number of reasons.Firstly we believe that the main characters in our film (the survivors) are of a similar age, this would then create a link between our audience and characters as they would share the same mode of behavious and could relate to what they would do in their situation, however whilst still being in the comfort of their own home and out of harms way, they would still be able to think and almost be in the characters head, understanding how and why they did the things they have been doing to stay alive, through this connection we believe that the audience would then creat an emotive bond with the character, making it seem more than just a film and become more attatch sympathythising for that character. Which is always successful when creating films like this.
Although we are making our audience as wide based as possible (to have an more open market, thus consuming more viewers, meaning more income) i think if we had to really generalise our target audience i think we would both agree that it is ideally more males, as again stereotypically, through-out movie history, males have statistically always seemed to enjoy the genres with gore, violence and mindless killing more so than females. This is why we decided on a female character as opposed to a male, we believed this aspect added "sex appeal". Having a typically conventionally attractive female again we believe that the males would be more so into that, than that of it if it was a man, also perhaps females watching might aspire to be like this female hero that their boyfriends seem to be "drueling over".
I think that our adudience is most likely to be the social class D/E.This is mainly because because of the age range they are in - they are likely to be students and their occuppation might nto be stable or welly paid. Not only this but also our adueince are more likely able to relate to them, as the characters of of a similar age to them, which as i said earlier creates more of an connection and makes this more enjoyable for the audience.
Lastly the aspect that we believe to draw our audience in is the relatability factor. The film is based in the UK. Meaniung those in this location would be much more likely to go and see it because again, in ways they can relate to it. Our typical audience would be a fearless bunch, be into gaming- most specifically with blood, more and the thrill factor, like left 4 dead for example. They would also be into comics that involve fantasys and heroes, perhaps aspiring to just like their favourite characters-saving the day.
We asked our typical audience what their favourite genres were , and below are the responses we were given;
Thriller
Horror
Action
Action-Adventure
This is the the response that we expected.
Once we had recived this, we decided to narrow it down even more and concluded to ask them in particular what their favourite films were, these were those results;
- Zombieland
- Nightmare on Elm street
- Saw
- 28 Days Later
- Paranormal Activity
Again this was the feedback that we suspected and supports our previous assumtion, because we have followed very similar conventions from each of these titles. Because they were a success, i believe our film would be also.
Hiro is a 19 year old, able bodies, male asian, residing in the UK. He is a customer assistant in a comic book store, and spends his spare time engrossed with gaming and graphic novels such as 'The Walking Dead'. He is a student and is studying illustration. Hiro is particularly interesting in the zombie genre due to both his hobbies, and his artistic interest in the use of prosthetics and sylistic representation.
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