Evaluation Question 4 - Vicky

4) Who would be the audience for your media product?

Above is a picture of whom we believe is the target audience for our product. We have aimed our product at 15-24 year olds, and we have done so for a number of reasons. Firstly, the main characters in our film (the survivors) are of a similar age, this would make them relatable to our target audience as they would share and understand a number of idiosyncrasies, which makes a film more enjoyable for an audience. Although we are aiming to suit both genders, and feel that horror films have a universal appeal, I do believe that the audience may be slightly biased towards the male gender. The use of an attractive female as a main focus point in the film, will strongly attract a male audience who would like to see the film because of the 'sex appeal' element. As well as this, it is stereotypical that males enjoy more violence and action than females do, which is a strong element of a film such as ours. Having said this, when doing audience research, females also expressed an interest in such themes. Our audience is likely to be social class D/E. This is because of the age range they are in - they are likely to be students and therefore are unlikely to have a well paid job. Not only this, but the characters in the film are also of this class which, again, makes the characters more relatable and therefore makes the overall experience more enjoyable. Relatability also plays a part in the geographic location of our audience - the film is set in the uk, meaning those living there are more likely to go and see it. Our target audience would have a strong interest in the zombie and horror genre, as well as associated things such as gaming, and comic-books, and would look up to, and aspire to be like the heroes from these kinds of films.


We asked our audience what their favourite films were, and their responses were;

• Sean of The Dead
• Saw
• Batman
• 28 Days Later
• The Woman In Black

This supports my previous assumption that they would enjoy our product as all these films have darker themes or gore and violence present in our own film, and some even directly slot into the zombie genre.

After showing them our film we received feedback that confirmed my ideas, and showed me that we had chosen a suitable target audience;

• 'I love the costume and make-up, it looks realistic and gory'
• 'It's fast paced and exciting, I'd want to see what happens next'
• 'It's a great opening'
• 'I'd go and see this if it was in cinemas'

Below is a media profile I had created for a target audience using information from the british film institute statistical year book.

Hiro is a 19 year old, able bodies, male asian, residing in the UK. He is a customer assistant in a comic book store, and spends his spare time engrossed with gaming and graphic novels such as 'The Walking Dead'. He is a student and is studying illustration. Hiro is particularly interesting in the zombie genre due to both his hobbies, and his artistic interest in the use of prosthetics and sylistic representation. 

Below I have print screened images directly from the statistic year book that support my above claims and media profile -