3) What kind of media institution might distribute your product and why?
A production company is the company that makes the physical bases for a range of different media products, and in the case of this task, a film. It handles budgeting, scripting, staff, and resources, as well as a number of other necessities needed in order to make a product. It may directly raise funds for the product, or accomplish this through the help from elsewhere, eg. a private investor.
The production company making our film ‘Genesis’, is one owned soley by us – ’13 Productions’, and we have managed the above tasks ourselves. If our film was a real product, we would have to seek help from funding, which would most likely be from somewhere such as the British Film Council. This institution gives out a certain amount of money out each year to small films, eg. ‘Submarine’ in order to help keep British film alive. In order to distribute our film, we would have to go into a partnership with a distribution company who would take the role of creating a buzz for our film, as well as getting it to be released into cinemas and other media platforms so that it could be viewed by the general public.
After researching a variety of distributors, I believe that the one that would be most suitable is ‘Film4’. ‘Film4’ would be suitable for a number of reasons, that first being that it is known for its support of british films. Examples of this include ‘Four Lions’ and ‘The Iron Lady’. Our film is based and funded in Britain, with locations and actors also originating from there. This means our product would fit in with other titles distributed by this company. Secondly, ‘Film4’ is a comparibly small company, and doesn’t product films with huge budgets and a universal audience. It is more known for its support of films that are more reliant on a more artistic style and a new take on narrative. As our film is more reliant on these elements, as well as use of talented costume and make-up, our film is low budget, which ensures that it suits such a company. Finally, ‘Film4’ has released titles in a similar genre to ours, the most notable being ‘Sean Of The Dead’. Although this film is a ‘Zom Com’ rather than a straight up zombie horror, it still retains a lot of the same mise en scene, visual, and plot. This film being associated with ‘Film4’ makes me more confident that they would want to product and distribute our media product. After the undeniable success of ‘Sean Of The Dead’, they would want to distribute a similar product in the hope that it would also have a similar payback. Although Film4 is not a huge company, it is sufficiently well known to be able to establish links with companies such as iTunes and film on demand. This means that our product could be distributed in these forms, bringing in a great cash return than a small company, although not as much than if it were distributed by a company such as ‘Universal’.
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