I believe that our media product successfully matches the conventions of our chosen genre. Not only does it match them but also develop and challeges them also. In this i shall be exploring how we did this, comparing it to the more professional existing media products and that of our own, whilst analysing why.
Firstly i would like to mention that, i will not be analysing just one existing product, but a veriety from the genre of "zombie films" as we were broadly inspired differently by most of them. Concluding that seeing as these films were popular in particular, surely if we were to replicate extracts from each of these then our film too would also be a succsess.
Titles-Title font and style
The image shown on the left is a screen shot from an exsisting zombie film called "Dawn of the dead", and the image shown left is a screenshot taken from ours. After hours of research into titles, the opening that seemed to appeal mostly to us was from "Dawn of the dead". We got the inspiration from these titles as it included jumpy unclear shots and we believed it to fit in with our fast jumpy footage, hopefully seeming as efective. We also thought this was appealing for this genre, as it makes the audience unclear and on edge as to what was happening, giving the first feelings of fear.
With the name of our media product we believe this challenges the typical conventions as it doesn't state the obvious much like other zombie films for example "Zombieland" and "Dawn Of The Dead". These titles are blatant to the audience, as it associates itself with the zombies seen in the film. However our title "Genesis" isn't the typical name for a zombie film, indicating that perhaps this might not be a typical zombie film, but a zombie film with a twist. The definition of "Genesis" meaning - The first book of the bible and another word for creation; Seemingly innocent, could link nicely with our narrative however without telling the audience too much, when the thought of the beggining of a new creation is juxtpositioned with our villian, we believe this creates an exciting sadistic twist, which the audience will love alongside the original conventions of violence, gore and lots of zombies.
You will probably also notice how the colouring between the two shots it also very similar. We did this for a few reasons. The main one being, it's the colour of blood. Showing that in the left image, the typography is bold and shapeless, we chose to devolp this even more, still it being the colour of blood however in bloody fingerprints and splatters. We decided that as the name "Genesis" wasn't blatent enough, and interpretted incorrectly it could seem much more angelic than we had anticipated. So to ensure there was to be no confusion we chose to create it in "distressed blood", giving the overal impression of the title to be much more entiriging than what first meets the eye.
Location
The location for this was much extreamly important in our case, as it was to make or break the realisticness of our film. Although the images above are purely fousing on "28 Days Later" we have drawn out different ideas from a variety of different zombie films, these ones just happened to match our chosen setting the most.
We were very selective with our location because inorder to re-inforce a believable zombie apocolpse setting, we needed out surroundings to be dead. No moving cars, no alive people(apart from our main character). No obvious form of life.
Also our inside setting needed to be abandoned, showing that perhaps there was people there before, but they have either been killed or fled in fear. Through having a "blank setting" this also draws attention purely to the zombies chasing the our survivor, making it to be more of a dramatic scene, contrasting the silence with the abruption of the zombies' wrath.
Again we have matched and exceeded the conventions of the real media products. Using more than one location, giving out film more of a sense of adventure and action. A great example of another film that does something similar to this, again is "28 Days later". Where the main character is outside, but goes inside seeking refuge however ends up being chased by zombies.
Costume and Props
The costume and props that we used in our zombie film are normally in other zombie films
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