Target Audience

These are some videos of target audience research we have conducted. We asked participants a series of questions to help us determine both who we should aim our film at, and the subsequent content. The questions are as follows;

1) What kinds of things do you expect to see in zombie films?
2) Who do you think the target audience for this genre is?
3) What would encourage you to go and see and zombie film?
4) What is your favourite zombie film and why?

Through this research we have learnt that people expect to see copious amounts of gore in zombie films, whether it's severed heads, or blood from struggles. They expect to see weaponry, particularly melee weapons, as it ties in with the standard survival narrative. The target audience is expected to be 15-24 year olds, of a non specified gender. Participants expressed that high quality makeup and mise en scene would greatly encourage them to see a zombie film, as it adds to the realism and gore.

One of the most popular films seemed to be '28 days later', from which we have an excerpt;

Our research has helped us to analyse the reasons why this film is so popular. Firstly, it has a dark atmospheric feel. This is achieved with the use of low lighting, and loud, unpleasant audio. The actual imagery used shows violence and negativity, which is a key part of the genre, as shown by the responses in our audience research. However, it doesn't strictly follow all conventions of a zombie film, for example the focus at the beginning is on animal welfare and problems in society, this may be why Michelle, who expressed that she wasn't a big fan of these films, found the film so compelling.