Audience Profile

Hiro is a 19 year old able bodied, male asian, residing in the UK. He is a customer assistant in a comic book store, and spends his spare time engrossed with gaming and graphic novels such as 'The Walking Dead'. He is a student, studying illustration. Hiro is particularly interested in the zombie genre due to both his hobbies, and his artistic interest in the use of prosthetics and stylistic representation.

We have created this audience profile using information from the british film institute statistical year book. By researching the section of audience we have found that 15-24 year olds are both the most likely age group to attend a cinema screening, and also have a preference for films that contain action, weaponry, and some gore, for example; 'Kickass'. The yearbook shows that people in the social class AB are most likely to go to the cinema, however, social class DE shows a preference for the zombie genre. Hiro fits nicely into the category as a student whom earns little and enjoys games with explicit violence. The breakdown of genre by ethnicity tells us that asians have the highest proportion of cinema goings, with 49% going regularly, and 36% attending very regularly. The section on gender tells that males are more likely to see a film containing violence, with 65% and 63% of those purchasing tickets being male for 'Clash of The Titans' and 'Iron Man' respectively. The statistical yearbook shows that 84.9% of cinema goers are able bodies, presumably due to accessibility issues, hense why we have chosen for Hiro to be able bodied.