Ident

Above is our company ident that was created using Final Cut Pro. In this post I am going to be explaining the ideas behind the creation of the ident.


The Production Company Name

We chose the name '13 Productions' because of the associations with the number 13. Those that are superstitious believe this to be an unlucky number, and there are many horror films, stories, and even an amusement park ride based around this idea. I believe that the strong connotations of this name will make it obvious as to the kind of films our company produces - horrors with dark themes.

The Typography


For the number 13 we decided to take a basic font, and edit it on Photoshop so that it looked like running blood, and coloured it using shades of red. We did these things for a few reasons; firstly is the obvious fact that zombie films and horrors in general contain a lot of gore and violence, which is represented here by the use of a bloody font. We chose red not only because it is the colour of blood, but also because it has connotations such as danger, and anger/rage, which are themes present in zombie films.

The Typography for Productions is white and destroyed/decayed looking. The shape of the font represents the negative and often unpleasant themes and scenes shown in zombie films, whilst the white on black background connotes the struggle between good and evil in these films - the survivors against the zombies.

The Motion


We tried to edit the 13 in '13 Productions' so that it looked like the blood was running down the screen. This was done to emphasise the effect of blood, and I think this worked well with the resources we had. We used the earthquake effect on 'Productions' to tie in with the destroyed look of the font. The apparent shakiness also represents the effect our horror films have on the audience - it leaves them shaken and uneasy.

The Sound


We used Soundtrack pro to create the score for our ident. I accompanied the effect of running blood on the 13, with a sound effect of trickling water. This was done to try and replicate the sound one might hear if experiencing such a thing, which further heightens the effect of it. The thunder was then used alongside the earthquake motion as both are natural horrors, that people often have intense phobias of, tying in with the theme of fear in horror films. It's also quite a startling, loud noise, again tying in with the fact these films will shock you, having you jumping in your seat.