Primarily, our marketing will be done through the internet, using a combination of social media pages, viral marketing and ad breaks in games. The reason for putting such a focus on use of the internet is due to our target audience. 15-24 year olds are very well grounded in technology and spend a lot of their spare time using online applications. As well as this general rule for the age group, our more specific demographic, 'Hiro', is very interested in the use of technology and gaming, so it makes sense to utilise this to our advantage. Online marketing also has the advantage of being relatively low cost, and also has the ability to reach a wide audience.
Social Media
We will advertise on social network sites such as Facebook, as research has shown our target audience are very immersed in their online presence. We will have Facebook groups where members can join, discuss the film and also post their own user generated content. This form of guerilla marketing is both low cost for us and escalate into something successful. The page will contain images, synopsis, previews, message boards, and tasters. We will expand this to other social networking sites such as twitter.
Viral Marketing
Before the official trailers are released, we will create a series of viral videos. These will consist of fake news reports with footage of the epidemic. This will create a buzz amongst the internet, and a hype and interest will have already developed by the time the feature is announced.
Ad Breaks in Gaming
By showing taster trailers whilst games are loading, and also on the dashboard of consoles, we can easily target our audience. These trailers will be played between games of a related genre, for example 'Left 4 Dead'. This makes it easy for us to pinpoint people that would be interested in the feature.
Mini Games
We will produce a mini game that relates to the narrative of our film. This will be free and will be available both as an app and also on social media and gaming sites. This helps us reach gamers that would be interested in our film and gives the audience an idea of the film's content.
Other
We will also have the traditional trailers and poster campaigns, although there will be much less emphasis on these. The trailers will be shown in cinemas before films of a similar genre or narrative and will be shown on channels such as e4 or sky movies. The trailers will be shown after the watershed as our target audience are likely to watch Tv at this time. It will be shown after related shows, for example 'The Walking Dead'. The poster campaign will feature a series of different posters, with images of the epidemic and main characters. We will not, however, have teaser posters and this is not our main form of marketing.
We will also have the traditional trailers and poster campaigns, although there will be much less emphasis on these. The trailers will be shown in cinemas before films of a similar genre or narrative and will be shown on channels such as e4 or sky movies. The trailers will be shown after the watershed as our target audience are likely to watch Tv at this time. It will be shown after related shows, for example 'The Walking Dead'. The poster campaign will feature a series of different posters, with images of the epidemic and main characters. We will not, however, have teaser posters and this is not our main form of marketing.
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